Event marketing: Planned and ran 2017 Pacific Market international student marketing campaign targeting 6 universities. Coordinated booths and consumer interactions. Designed product giveaways. Reduced budget by 30% while hitting year-over-year targets.

Hyperlocal awareness marketing: Researched and designed out-of-home door tags to grow foot traffic at Verizon stores. Design consistent with corporate branding standards. Campaign targeted 478k households in 8 markets.

Motivational sales campaign: Researched and designed a 7-part educational email campaign for 4,000+ retail employees to lift 2017 Black Friday sales. Incorporated trending retro-1980s pop-culture aesthetic to create eye-catching design.

Custom data checker: Conceptualized and created an innovative quality-control data checker to prevent external vendors from being approved for overlapping in-store visits. Replaced manual, error-prone approvals process that took 75% longer.

Co-branded marketing campaign: Created integrated marketing campaign linking Verizon and LG to Stan Lee’s 2017 Los Angeles Comic Con 3-day festival. Created co-branded superhero cape as prize giveaway, full-page guidebook ad, 2 promotional fliers, and 2 paid social media posts, including by @TheRealStanLee (2.9M followers).

2015–16 district special events coordinator: Collaborated with district leadership to plan monthly meetings for 50+ employees. Compiled district sales metrics and created staff awards. Commended by Regional Sales Director for enhancing event quality and theming.

Employee auto-scheduler: Developed 4-tab Excel VBA program to schedule employees for weekly shifts based on shift preferences, unavailability and specialized skills. Allows store manager to rapidly generate optimized, error-free schedules.

SurveyMath.com web app: Proactively developed a mobile-first web app to help in-store employees analyze and track a customer satisfaction metric known as Net Promoter Score (NPS). During in-store pilot testing, saw a 5% lift in month-over-month NPS scores.

Team-building games: Designed 3 team-building and engagement games based on popular board games (Battleship, Connect 4, Monopoly) to drive employee performance. Asked by senior leadership to duplicate and administer games across call center.